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ECR (Efficient Consumer Response)Europe Category Management Best Practices ReportCo
Author, Jerry Singh, 1997
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ECR Report - Foreword
(All Examples & Exhibits, Courtesy of Roland Berger & Partner and The Partnering Group)
Chapter 1 - Introduction: Why is it time for Category Management?
Chapter 2 - Category Management in Europe versus the U.S.
Chapter 3 - The Core Component: Strategy
Chapter 4 - The Core Component: Business Process:
Chapter 4 A. Category Definition
Chapter 4 C. Category Assessment
Chapter 4 D. Category Performance Measures
Chapter 4 E. Category Strategies
Chapter 5 - The Enabling Components:
Chapter 5 A. Performance Measurement
Chapter 5 B. Organisational Capabilities
Chapter 5 C. Information
Technology
Chapter 5 D. Cooperative Trading
Partner Relationships
Chapter 6 - How do you Successfully Implement Category
Management?
Conclusion