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ECR Report - Foreword(All Examples & Exhibits, Courtesy of Roland Berger & Partner and The Partnering Group)Chapter 1 - Introduction: Why is it time for Category Management? Chapter 2 - Category Management in Europe versus the U.S. Chapter 3 - The Core Component: Strategy Chapter 4 - The Core Component: Business Process: Chapter 4 A. Category Definition Chapter 4 C. Category Assessment Chapter 4 D. Category Performance Measures Chapter 4 E. Category Strategies Chapter 5 - The Enabling Components: Chapter 5 A. Performance Measurement Chapter 5 B. Organisational Capabilities
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